Quantum Packages

I recently bought some items online from a retailer I don't commonly use.  A few days later I got an e-mail from "UPS Quantum View" with a tracking number.  I had to wonder if anyone else thinks of the Heisenberg uncertainty when they think of "Quantum Package Tracking".  Can I know the state and location of my package or do I have to pick one?


If someone uses the word quantum and you aren't talking about particle physics they are likely making an appeal to sciencie sounding mumbo-jumbo and should be questioned.


Like the "HD" paint I saw at Lowe's recently or the "Digitally Ground" lenses my mother bought for her glasses this is a troubling trend.  Apparently advertising agencies have figured out that they only have to through a sciencie sounding technical word in the mix to up the credibility of the product with their target audience.  It's up to us to call them out on it, if the geeks don't ridicule (the proper reaction to something that is ridiculous) this stuff the rest of the world wont get why "UPS Quantum View" is laughable.